Which Video format is Best for Facebook

Which Video Format Is Best For Facebook: Struggling to continue top of all the changes to social media sites video specs? video is increasingly essential to an effective social networks marketing approach. According to a recent study, spending on electronic video advertisements has actually grown by greater than half over the last two years. Advertisers today invest over half of all their digital/mobile ad dollars on video.

Which Video Format Is Best For Facebook<br/>

Which Video Format Is Best For Facebook

But as platforms launch brand-new video ad layouts and upgrade old ones, it can be hard to maintain. Customizing your video to every platform's specifications as well as ensuring that your web content is looking its finest can be an actual difficulty.

But not if you use our guide to social media video specifications

Read on to find one of the most current video specs for each and every of the most preferred social systems.

Facebook video specs

Optimizing video material for Facebook is complicated, mostly because of the many different methods it delivers video to its users.

When you purchase a video advertisement on Facebook today, it could appear in loads of various styles (in somebody's mobile information feed, in the sidebar on the desktop computer version of Facebook, or perhaps in someone's inbox on Facebook Messenger). It pays to end up being acquainted with the varieties of Facebook video and also to discover a delivery style that matches your campaign objectives.

Tips: For ideal results, Facebook recommends uploading videos in.MP4 and.MOV layout (see a complete list of supported file layouts right here), with H. 264 compression, square pixels, dealt with structure price, dynamic check, as well as stereo AAC audio compression at 128kbps+. videos can be approximately 240 minutes long, approximately 4GB big, and also have a maximum frame rate of 30fps.

Facebook 360 video:

Suggested specs:. MP4 format, maximum file dimension 1.75 GB, maximum size 40 minutes, maximum structure price 60fps

Facebook in-stream video ads:

Advised specs:. MP4 or.MOV layout, optimum file dimension 4GB, maximum size 120 minutes, optimum frame price 30fps

Facebook slide carousel video ads:

Advised specs:. MP4 or.MOV layout, maximum length 240 minutes, optimum framework rate 30fps, maximum data size 4GB

Facebook Collection cover video:

Recommended specs:. MP4 or.MOV layout, optimum data dimension 4GB, maximum length 120 min, optimum framework price 30fps

Facebook Canvas video:

Advised specifications:. MP4 or.MOV layout, maximum file size 4GB, optimum size 120 minutes, maximum framework rate 30fps

Facebook slide show video advertisements:

Suggested specifications:. MP4 or.MOV layout, optimum documents dimension 4GB, maximum length 120 min, maximum frame price 30fps